Protein · the source

Not all fish is equal, and "fresh" isn't the flex it sounds like

Fish is an excellent protein for dogs, but how it's processed makes all the difference. "Fresh fish" sounds premium, yet it's 60–75% water. Once that's removed, very little protein is left in the finished food.

"Fresh fish" on the label
Looks better than it is
15–20%
protein, once the water's gone
60–75% water before processing. Weight that inflates its position on the label
Composition varies with whatever fish parts are used
Often dried at higher temperatures that can degrade sensitive nutrients
LT71 Arctic whole-fish fishmeal
Concentrated, listed by true dry weight
71%
crude protein
Water already removed. A concentrated, highly digestible protein source
Made from wild-caught whole Arctic fish, not variable trimmings
The fishmeal is dried at low temperature (60–70°C) to protect amino acids and omega-3
vs
The word to look for is "whole".

If a bag doesn't clearly say whole fish, assume it isn't. "Fresh salmon" and "salmon meal" often mean the parts left after filleting. Frames, skin and trimmings, not the fillet. It's a simple test you can apply to any label on the shelf, including ours.

Diversity · the blend

Seven fish, one complete profile

Most pet foods are built on one or two fish. LT71 is a blend of seven wild caught whole species, each bringing something different, together delivering a broader amino acid and omega spectrum than any single fish can. In the wild, no predator eats just one prey; neither should your dog's food.

7
Whole species

All wild-caught. All whole fish. No trimmings.

Anchovy

Exceptionally rich in omega-3s and natural amino acids.

Herring

High in omega-3s, vitamin D and easily digestible protein.

Mackerel

One of the richest oily fish! Natural oils for skin and coat.

Capelin

An outstanding source of natural fat and energy.

Horse mackerel

Packed with protein, minerals and a strong amino-acid profile.

Blue whiting

Lean, clean protein with a well-balanced amino acid profile.

Sand eel

Remarkably rich in protein and natural fat.

Species numbers and ratio may vary seasonally with the wild catch.

Omegas · the balance

Where the fat comes from decides the ratio

Omega 3 and omega 6 both belong in a dog's diet. The balance between them is what does the work, and that balance is set by the fat source. Land animal fats and seed oils sit naturally on the omega 6 side. Oily fish sits on the omega 3 side. Nutramare's fat comes from whole oily fish and 8% salmon oil, which is why the food lands where it does.

3.6% omega 3
2.0% omega 6

We publish both figures. Declaring them isn't standard practice, but we'd rather you could see the balance for yourself.

So why does that matter?

They do opposite jobs

Omega 6 drives the body's response to injury and irritation. Omega 3 is the signal that settles it back down again. Both are needed, and neither works properly without the other.

The importance of the balance

Diets built on animal fats and plant oils tend to tip the ratio towards omega 6. When omega 6 runs high without enough omega 3 to balance it, the research links that pattern to chronic low grade inflammation, and to allergies, joint problems and itchy skin getting worse over time.
Which is why the omega 3 side of the balance is worth paying attention to, not just the total fat figure on the bag.



Carbohydrates · the choice

Carb quality matters. Grains aren't the enemy, cheap ones are.

Carbs deserve the same scrutiny as protein. Grains get judged too broadly; what matters is the quality of the ingredient and the job it does. We chose sorghum and buckwheat as functional carbs, naturally gluten-free, highly digestible, and a source of steady energy, fibre and antioxidants.

Our choiceSorghum & Buckwheat
Steady-release energy
Naturally gluten-free
Antioxidants
Mineral rich
Good fibre
Lower allergen risk
How common carbs compare Steady energyGluten-freeAntioxidants Mineral richFibreLow allergen
White rice
Sweet potato
Brown rice
Corn / maize
Wheat
Oats
Barley
Potato
Peas / lentils

If you have seen the recent recall coverage

The reported issues relate to a specific recall involving contaminated raw ingredients and a different manufacturing process, not to buckwheat itself. The manufacturer involved has pointed to contaminated raw buckwheat rather than to the ingredient as a whole.

Nutramare is not connected to that recall. It is completely different product, made by our own manufacturer in germany, under strict regulations, with different raw material sourcing and a different production process.

Clean, processed buckwheat (Fagopyrum esculentum) is a highly digestible, nutrient dense, gluten free carbohydrate source, and there is no established link between it and the conditions reported.

GMP certified sourcing
Our buckwheat comes exclusively from a GMP certified source, which means rigorous batch testing and strict quality controls, with the raw material checked against specification before it is accepted.

Removal before milling
The compounds of interest in buckwheat are concentrated in the flower and the leaf rather than the seed. Flower and plant material is removed before processing, so what reaches the recipe is the seed.

Processing
Our buckwheat is extruded under high heat and pressure. This breaks down starches for digestion and gives a second line of defence against microbial contamination.

If you would like more detail on our quality control standards, just ask.

The exclusions

What you won't find in here

Just as telling as what's in the bag is what we deliberately left out, and why.

Peas or lentils

Often used to inflate the headline protein figure. Plant protein is far less digestible for dogs, so the number on the bag doesn't reflect what's actually absorbed.

Gluten

Usually the real reason dogs react to grain-based foods, not the grain itself. We use sorghum and buckwheat, both naturally gluten-free.

Unnecessary fillers

Ingredients that bulk out the food without contributing nutrition. Every ingredient in Nutramare is there because it does something.

Artificial preservatives

We use tocopherol-rich extracts (natural vitamin E) to protect the oils. No BHA, BHT or ethoxyquin.

Vitamins & minerals · The precision

Great ingredients still need balancing. That's the real work.

Great raw ingredients only get you so far, they lose some of their natural vitamins in production, and levels vary from batch to batch. The premix closes that gap: a precise blend of vitamins, minerals and trace elements that completes the kibble nutritionally. Most brands buy a standard one off the shelf. We developed our own with our manufacturing partner in Germany, and we're involved in the formulation directly, not picking from a catalogue.

Made for us, not off a shelf

Developed with our partner rather than bought as an anonymous stock blend, so we shape exactly what goes in.

Controlled to the milligram

Regional, transparent and quality checked at every step, so the spec is what actually reaches the bowl.

Built on nutritional science

Formulated by specialists and updated as the science moves, not locked to a generic template.

Functional extras

We don't do label dressing

Some brands add botanical ingredients at levels too low to do anything meaningful, just enough to put them on the label. We don't. Where we use botanical extracts rather than dried herbs, it's because the extract delivers the active compounds at a far higher concentration. Everything is in there at a level that actually contributes.

Milk thistle extract

Traditionally associated with liver support. As a concentrated extract rather than a dried herb, the active compounds are present at levels that matter.

Oregano extract

A natural antimicrobial and gut-health support. Extract form means far higher potency than dried oregano.

Psyllium husk

A natural source of soluble fibre that supports healthy digestion, stool consistency and gut motility.

White poppy

Included to support digestive comfort, particularly useful during dietary transitions.

Tocopherol-rich extracts

Natural vitamin E from plants. Supports cell health and acts as a natural preservative to protect the oils in the food.

Nothing added for label appeal. Everything included at a level that contributes.

Every ingredient is here for a reason — chosen by what it does, not how it reads on a label.

See the full recipe →